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The design, originally drawn up for building contractor William H. Reynolds, was finally sold to Walter P. Chrysler, who wanted a provocative building which would not merely scrape the sky but positively pierce it. Its 77 floors briefly making it the highest building in the world—at least until the Empire State Building was completed—it became the star of the New York skyline, thanks above all to its crowning peak. In a deliberate strategy of myth generation, Van Alen planned a dramatic moment of revelation: the entire seven-storey pinnacle, complete with special-steel facing, was first assembled inside the building, and then hoisted into position through the roof opening and anchored on top in just one and a half hours.