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THE VOLKSWAGEN BEETLE

This economy car produced by the German auto maker Volkswagen (VW) from 1938 until 2003 with over 21 million manufactured in its air-cooled, rear-engined, rear wheel drive configuration.

Originally known as Käfer, German for "beetle", the car ultimately took the same nickname in English. It was not until August 1967 that the parent company itself began using the name "Beetle" in marketing materials.

In Germany Beetle production continued until 19 January 1978, although the Beetle Cabriolet was produced until 10 January 1980.

After 1978 mainstream production shifted to Brazil and Mexico, markets where low operating cost was more important. Production in Brazil ended in 1996.

The last Beetle was produced in Puebla, Mexico, on 30 July 2003.

The end of production in Mexico can be attributed primarily to political measures:
1. The Beetles no longer met emissions standards for Mexico City, in which the ubiquitous Beetles were used as taxicabs.
2. The government tried to outlaw their use as taxicabs because of rising crime rates, requiring only four-door vehicles be used.
3. In addition, Volkswagen has been attempting to cultivate a more upscale brand image, and the humble Beetle clashed with this identity

In 1998, a new and more upmarket Beetle was introduced by Volkswagen, but - let's face it - it's not really a Beetle, is it?

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Anno 2010 some really great places for Beetle spotting in Mexico are Acapulco, Taxco and Oaxaca, where virtually all taxi's are Beetles.

This picture was taken in the countryside in the province of Puebla.

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First beetle?
Because I might upload a couple more.
I just love these little heartbreakers...

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ISO-400

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Additional Photos by Benny Verbercht (BennyV) Gold Star Critiquer/Silver Workshop Editor/Gold Note Writer [C: 2927 W: 35 N: 6392] (33336)
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